He then talks the prospect into moving the piano into the farmhouse “to see how it looks”. At a likely farmhouse it stops and the salesman lures the farmer’s daughter into the truck to try out one of his pretty pianos. About twice a week a Jenkins truck, several pianos and a salesman go cruising around the nearby farm territory. One of their most successful schemes is a “truck operation”. This company, with nine branch stores spread over Missouri, Kansas, Arkansas, Oklahoma and Texas, sells more than $1,000,000 worth of pianos a year. To find out what manner of people the 100,000 or more purchasers of pianos this year (1940), LIFE sent a photographer to the Jenkins Music Company in Kansas City, Mo.
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